BRANDS IN PURPOSE: VISUAL CONTENT GUIDE | Notion

🔤 Fonts (Use with Discipline)

Headline Font:

Montserrat ExtraBold or Montserrat Black (All-Caps)
For power words like "OPTIMIZE," "FREE REVIEW"

Subhead & Body Font:

Poppins or Montserrat Regular
Use sentence case for readability

Accent Words:

Bold colors or gradients to highlight key emotional phrases (e.g., "Automate," "Avoid")

🎨 Brand Color Palette

Color Purpose	HEX	Usage
🌌 Midnight Navy	`#0A0A23`	Backgrounds, depth
💙 Electric Blue	`#00CFFF`	Buttons, CTAs, hover states
💜 Royal Purple	`#A200FF`	Accent glow, text gradients
⚪ Crisp White	`#FFFFFF`	Text, contrast
🔏 Charcoal Gray	`#1E1E1E`	Secondary text, neutral tone
🌈 Gradient Blend	Blue → Purple	Used for overlays and headers

🧠 Core Design Vibe

Bold, modern, slightly futuristic
Dark mode base with neon/glow highlights
Glassmorphism for modern overlays
Space to breathe (intentional use of negative space)
Subtle faith-based nods (e.g., cross, verses in background)